If I make a profit, that's terrific. If I don't and I'm outraced by the Internet thieving or whatever it is, it's not that big a loss to me. It's OK - a lot of people saw the video, and it was interesting. This has been such an education for me. ... And I've got the money back already. I broke even - and then some.
It was only a few days ago that I was reading 'This site will launch at noon E.S.T., December 10th, 2011.'